Advertising – Module

At a glance

Advertising space, sold and billed.

From booking to invoice

An advertiser books an ad slot on an object in a given format and issue – on invoicing, the order is created by itself, complete with the account assignment.

The price from the rate card, the discount from the scale

Base price, position and color surcharge or a millimeter rate – above them discounts with a priority, a tie to an object and stackability. The annual tier per advertiser is worked out by the module itself.

Formats with measurements and a preview

Width, height, columns, bleed, placement, resolution and pixel dimensions, plus the permitted file types and a maximum file size – with a preview of the ad area and the type area.

Print artwork, versioned and approved

Upload, version and approve artwork per advertiser and format – approved artwork goes into the printer's hot folder.

The module

One booking, one continuous case.

The advertising module markets advertising space: an advertiser books an ad slot on an object (a periodical, a magazine, a yearbook) in a particular format and issue. Objects and issues hang on the works and titles from Work and Title data, advertisers and agencies come from the CRM.

A booking follows a clear path: draft, quote, reserved, confirmed, artwork outstanding, approved for print, published, invoiced, closed, with cancellation and complaint as special cases. For every booking the list shows customer, agency, product and object, the net price and the status; the next step sits beside it as a button.

The price comes from the object's rate card, with a base price per ad slot, a position and color surcharge or a millimeter rate, valid from a given date. Above that sit the discounts (series, volume, early booking and new customer discount, agency commission) with a priority, a tie to an object, a period of validity and the question of whether they stack. The scale takes effect at threshold values; the annual overview shows revenue, bookings and the volume tier reached for each advertiser.

Formats carry their measurements with them, for print as for digital, and the preview lays the ad area, trim size, bleed and type area on top of one another. The print artwork itself sits per advertiser and format as versioned pieces with a status from draft through approved to archived. Agencies bring rules of their own (commission model, commission rate, payment period), and beside them stands which agency works for which advertiser.

Once a booking is invoiced, the order is created by itself, with the ad slot's account assignment, that is cost center, cost unit and tax product group. From there everything takes the usual path through Orders & invoices; cancellation and credit note act back on the order. At the same time the advertising dates appear in the Media Cockpit on the same timeline as posts, press and publication dates.

Formats stay easy to picture. Each one shows its area as a scaled thumbnail in relation to the full page, in the list, in the gallery and live in the editor. “1/3 page landscape” no longer has to be pieced together from millimeter figures.

And the analysis keeps up: net revenue over the period, grouped by month, object, advertiser, agency or status, plus the pipeline of active bookings, the fill rate per object and the agency commissions with a total and a paid and an outstanding share.

A look inside

Advertising in the application.

BookingsAd slotsFormatsRate cardsDiscountsAgencies

Advertising module in open.junixx: booking list with number, customer, agency, product, object, net price, status and action buttons

Advertising module in open.junixx: an object's ad slots with name, slot key, type and status

Advertising module in open.junixx: format administration with preview, measurements, columns, placement and resolution

Advertising module in open.junixx: rate card with rate lines, base price, formula and position and color surcharge

Advertising module in open.junixx: discount scales with type, tie to an object, validity, tiers and stackability

Advertising module in open.junixx: agencies with commission model, commission rate, payment period and the number of advertisers and bookings

Every booking with its next stepNumber, customer, agency, product and object, net price and status – on the right the button for the next step: quote, reserved, confirmed, approved for print, invoiced.

Ad slots per objectFor every object the slots with name, slot key and type – print, online or classified –, each one activatable on its own. On the left the tenant's objects.

Formats with measurements and a previewWidth, height, columns, placement and resolution – plus the preview with ad area, trim size, bleed and type area. Standard, or as a template for every tenant.

The rate card and its rate linesOn the left the rate card with its validity, on the right the lines: base price per ad slot or format, a fixed formula or a millimeter rate, position and color surcharge.

Discounts and their scalesSeries, volume, early booking and new customer discount as well as agency commission – with type, tie to an object, validity, the tiers and whether they stack.

Agencies with commissionCommission model, commission rate and payment period per agency – beside them the number of assigned advertisers and of bookings in the current year.

Interface

Import and export through the API.

Advertising opens on three sides: to prepress for the artwork, to the ad server for online delivery, and to accounting for revenue and commission.

Import – from external services

Data flowing into the module from outside:

Impressions, clicks and costs from the ad server → key figures on the campaign
A PDF/X check report from the preflight service → check artwork for content, not just file type and size
Bookings, artwork and box number inquiries from advertisers and agencies → incoming orders with no data entry
Incoming payments from the payment service provider → mark self-service ads as paid

Export – to external services

Data the module passes outward:

Approved artwork with its placement into the printer's hot folder
Campaign, targeting and creative to the ad server
Revenue and agency commission to accounting
Rates, formats and dates as a media kit to the website and portals

Today the module accepts artwork up to 200 MB – PDF, JPG, PNG, PostScript, ZIP and HTML –, versions it, approves it and sends approved artwork into the hot folder. Revenue and commission go out through the accounting templates for DATEV, BMD, Lexware, Sage and Diamant, and an event outbound queue reports confirmed, published and canceled bookings. The PDF/X preflight check and a production ad server connection can be added through the central API.

Import – from external services

Source (external)	What is imported	Use in the module
Ad server (Google Ad Manager and others)	Impressions, clicks, costs	Key figures for the online campaign
Preflight service (callas pdfToolbox, Enfocus)	PDF/X check report	Check artwork for content
Agency and advertiser (self-service)	Bookings, artwork, box number inquiries	Incoming orders with no data entry of your own
Payment service provider	Incoming payments for self-service ads	Status paid and published

Export – to external services

Purpose / trigger	External service (examples)	What is exported	Format / standard
Artwork delivery for print	The printer's hot folders and portals	Approved artwork with its placement	PDF/X, hot folder
Online delivery	Google Ad Manager, media sales houses	Campaign, targeting, creative	Ad server API
Accounting and commission	DATEV, BMD, Lexware, Sage, Diamant	Revenue and agency commission	DATEV EXTF, CSV
Media kit and rate cards	Website, media kit portals	Rates, formats, dates	CSV, JSON, PDF
Proof of publication	Advertiser and agency	A voucher copy as proof	PDF, address

In full

Every feature of the Advertising module.

Bookings

Booking list with a status filter, search, saved filters and column sets
A new booking through a dialog: advertiser, object, ad slot, format, issue, price
Status sequence from draft and quote through reserved, confirmed and approved for print to published, invoiced and closed
Price preview based on rate card, format, position and color
Invoice a booking, handing it over to the orders module
Cancellation and credit note for individual bookings, marking as “published”
Export the bookings

Advertisers & agencies

Advertisers linked to the CRM contacts, with a customer number and quick create
Advertiser detail view with the agencies assigned to them
Agencies with contact, commission model, commission rate, payment period and notes
An overview per agency with the number of advertisers and bookings in the year
Assignment of agencies to advertisers with a note
Create, edit and delete agencies

Objects & ad slots

Objects as advertising vehicles with name, code, type and work assignment
Issues per object, including issue-specific price overrides
Ad slots per object with name, a unique slot key and type
Tax rate and tax product group per ad slot
Cost center and cost unit per ad slot
Activate and deactivate ad slots individually

You will find the complete list in our brochure

What you see above is an excerpt. Every feature of this module – and of all the others – is collected in the open.junixx brochure. We will gladly send it to you, in print or as a PDF. And if you would rather watch than read: we are happy to show you open.junixx live on screen.

Get the brochure

A fit for

Particularly strong for these kinds of publishers.

Anywhere your own objects carry advertising space – periodicals and magazines, professional titles, yearbooks, program booklets and festival catalogs.